Permission Marketing

"Permission Marketing:

The Hidden Intangible

of HBO & Time Warner."



My name is DR. MIKE SHAPIRO -917-297-1361

http://www.mywavepage.com/ds2349.

PERMISSION MARKETING The unsung song of the

greats on-line who TWIST their lists into bank and

who RULE the engine roads into roaring slam

dunks and pay days larger in a MONTH than the

common club earns all blessed year long.

Now then. Let us recognize our own individual

greatness and proceed. Amen.

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If you didn't get the permission yesterday of at

least 25 new prospects who voluntarily are

consuming what you sell for free, the question

persists, do you really have a business?

=================================

Permission marketing is where you draw a crowd

and vast amounts of strangers, who are in fact

future buyers, give you permission to speak to them.



Think of it like a huge volunteer army. Each one of

those Soldiers with cash in their hands Each one

asking, "why should I care and if you make me care

I will see the value and sell and close myself.



But alas, you have ZERO without a means to draw a crowd

and to get scores of strangers willing and able to give you

their attention. As in it was there idea, not yours.

Just as in, you are here reading this as a volunteer

Soldier.Just as in, you are in my funnel.


Now it is my turn up at bat and my burden to keep

you armed and informed.



Lets begin. First though, and forgive

my latent manners; thank you.


THANK you for being here.


THANK you for your time.


And yes, thank you for your order.

Now or later, over 47% do order.


So, with all fanfare aside, thanks in advance.

Now for today's mind-set.



Permission marketing is built around the rational

calculation that both parties are safe.



Look at it through the customers perspective.

They have money to spend darn it. They do.

They simply don't have THE TIME to dicker

with fast talking hurry and buy me salesmen.



Why? Because they aren't sure if you are legit,

nor do they even feel safe enough--yet--with

your company.



In this model, to go FAST is to go slow and to go

slow is to actually go fast.



The new model is simple.



All you do is persuade future buyers to volunteer



their attention.Not to buy anything.


Just to watch you and to sample whatever

it is you are offering. Hey?


Didn't you listen to the hot music CD you last bought

3-4-5 times BEFORE you sold yourself?



THAT is what permission marketing is which is why

"he who controls the content also controls the central

nervous system of a niche market."



Which is also why those Net-Giants who have

the means and content to nest, cajole and entertain

a list of not-ready-to buy-yet-but-maybe-soon

people make all the ATM and PAY-PAL cash like Kings.


It's predictable, mathematical and quantifiable marketing.

But it begins with trust. On both sides.

One where time becomes your buddy and

patience becomes your most loyal new best friend.



My name is DR. MIKE SHAPIRO -917-297-1361
http://www.mywavepage.com/ds2349.

drmikeshapiro@optonline.net

Imagine if you had this ARTICLE with your name on it.

Do you E-V-E-N have a clue as to the bounty that such

an article like this can harvest you?


Without content provided to HBO

they wouldn't have a cable to stand on.

No content = no biz.


What is Google? One big fat filing cabinet.

What would newspapers do or how would CBS

survive without new and relevant content?

What would Paramount Pictures do without

their pals over at DREAMWORKS (see S. Speilberg)

who supply them with a feed of new content? Radio?

A bridge for new content.


Ipod and iPhones are content driven.

Content makes the world hum.

Now you know what all Big Fish knew ages ago.

Quick, grab a highlighter and high light this.

Here is the concept:

Here is what divides the rich amongst

the struggling on-line. Read slowly.

The ones who make all the Pay-Pal cash and

who Hercules themselves via e-Marketing are

the same old crowd. These are the Digital Royalty

who have the means to cajole, muse, entertain,

educate and twists their fans into more bank.

The keyword is content.

If you are late to lunch or just behind the curve,

chances are you are now paying to watch someone

who knew this "secret" of the Web 2.0 user

interface 20 Moons ago. Okay. Lets review.

Content is King. My name is DR. MIKE SHAPIRO

917-297-1361 http://www.drmike.mjsdc.com/